Our story

We’re passionate about helping people live a healthier life. Body transformation is a journey and the only person you should compare yourself to, is you.

MyFiziq equips you with the tools to track your personal progress towards your goals over time, whether that’s fat loss, muscle gain, or maintaining your current physique.

At the moment, scales and BMI are the main tools used to monitor outcomes linked to exercise and diet. However, the number on your scales fluctuates with water intake, and BMI doesn’t distinguish body fat from lean tissue, a.k.a. muscle. When assessing your physique, the only real way to track progress is by looking at…well, your physique.

Many apps and systems exist for tracking calories, exercise, and measurements, but for all our progress it seems we can learn just as much from a mirror as we can from any other source.

MyFiziq adds science to this art to create a holistic approach to measuring, tracking, and most importantly, seeing changes to your body shape over time.

Body measurements provide more useful information about shape changes than simply measuring weight or BMI. But until now, body measurements have required a tape measure, creating a potential for error.

Even official organisations differ on the standards they provide to industry professionals. For example, waist measurements by ISAK (The International Society for the Advancement of Kinanthropometry) are taken from the narrowest point, whereas the IDF (The International Diabetes Federation) measures from the naval.

MyFiziq removes this margin of human error to help you keep track as you smash through limits and achieve your goals.


“As an athlete, I know consistency is key so I’m thrilled to support MyFiziq. It’s an essential asset for anyone who wants to track, monitor, and see the results of a healthy, active lifestyle.”

Michael Klim – Dual Olympic Gold Medallist and World Champion Swimmer


Track to transform

That which can be measured, can be managed.

Keeping track of results not only keeps you motivated when you’re succeeding, it also keeps you accountable to the only person who matters – you. A positive feedback loop is critical to success. Just ask any athlete. Recording every achievement – no matter how small – helps you take the next step, and the one after, until you wake up one day and see that all the hard work has paid off. It’s our goal to give you the most accurate tool to see your efforts unfold. So whether you walk, run, jump, skip, swim, lift, or spin your way to your physical peak, do it with MyFiziq. Be fitter, faster, stronger, and healthier than you ever dreamed possible.